MSGCENTER PLATFORM
Engage new customers
Hyper Target
Search and selection of an audience for targeted mailings, based on the subscriber’s location, social status, solvency, interests and behavior on the Internet based on the use of programmatic algorithms.
- Location
Targeting both in major cities and regions, and SUPERGEO in areas of cities, streets, metro stations. - Shopping opportunity
MASS-MARKET - average income up to 80.000
LIFE-STILE (CASUAL) - average income 80.000+
PREMIUM - average income 200.000+
LUXURY - average income 500.000+ - Social Status
Gender, having children, 18+ - Submissions
Owners of cars of certain brands
Parents with children
Pet owners
Shopaholics (frequent buyers of expensive brands)
Targeting
| Volume | Geo-Targeting | Geo-Targeting, 18+, Gender and Social Status |
SUPERGEO, 18+, Gender, Social Status, Behavioral Targeting, Premium Audience, Corporate Status |
|---|---|---|---|
| 50,000 | 0.70 | 0.90 | 3.20 |
| 100,000 | 0.65 | 0.75 | 2.50 |
| 250,000 | 0.60 | 0.70 | 2,20 |
| 500,000 | 0.55 | 0.65 | 1,80 |
| 1,000,000 | 0.45 | 0.55 | 1.50 |
| 2,000,000 | 0.40 | 0.50 | 1,20 |
| 5,000,000 | 0.35 | 0.45 | 0.90 |
| 10,000,000 | 0.33 | 0.40 | - |
| 40,000,000 | 0.30 | - | - |