Search and selection of audience for mailing

of 2 Jul 2018
H2 in Russia and the World

Search and selection of the audience for carrying out targeted mailings based on the subscriber's location, social status, solvency, interests and behavior in the Internet based on the application of algorithms of programming.

H5 Targeting
Scope Geotargeting Geotargeting, 18+, Sex and social status SUPERGEO, 18+, Gender, Social status, Behavioral targeting, Premium audience, Corporate status
50 0,70 0,90 3,20
50 0,70 0,90 3,20
50 0,70 0,90 3,20
50 0,70 0,90 3,20
H3 in Russia and the World
H6 Each advertising campaign is divided into three major areas:
  1. Work with Existing Customers
  2. With site visitors who have not yet made a purchase
  3. With external audience.
H5 Highly available and secure platform
  • In the first case, the advertiser has customer contacts. It is enough to unload them from CRM, find these people in social networks and start retargeting.
  • In the second - users can be collected using a pixel installed on the site. For retargeting on these users, we take into account the time when they visited the site - the approaches to those that were on the site yesterday and a year ago will be different.
  • The third case is not easy. You need to find your potential customers among all users of the social network and segment as accurately as possible. This is exactly what we are going to talk about.
  • In the first case, the advertiser has customer contacts. It is enough to unload them from CRM, find these people in social networks and start retargeting.
  • In the second - users can be collected using a pixel installed on the site. For retargeting on these users, we take into account the time when they visited the site - the approaches to those that were on the site yesterday and a year ago will be different.
  • The third case is not easy. You need to find your potential customers among all users of the social network and segment as accurately as possible. This is exactly what we are going to talk about.
H4 Sample citation
Search and selection of the audience for carrying out targeted mailings based on the subscriber's location, social status, solvency, interests and behavior in the Internet based on the application of algorithms of programming.

Our goal - make contact with your buyer as efficient as possible. The applied programming methods for segmentation, allow you to increase the conversion of sent messages to several times, while reducing the volume of messages sent.